星巴克 50 週年,已從一家傳統市場的咖啡豆店,成長為全球超過 32,000 家分店,代表現代生活風格的全球品牌。現任星巴克 CEO 曾是 IBM 的工程師、微軟的全球資深副總,是正牌的科技人。在他領導之下,星巴克努力發展 app、數位貨幣與人工智慧,成為更靈活、更全面的咖啡集團。另一方面,星巴克持續發展新飲料與新的營運模式,包括強化旗艦店、廣開小店,與虛擬通路互相扶植,讓消費者口渴時不知不覺就選擇星巴克。
聽眾優惠:point_right:http://bit.ly/2DE3GBE
(在優惠碼欄位填寫 podcast ,用 199 元收看全部科技島讀內容)
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#星巴克#人工智慧#虛擬通路
[ Podcast ] Ep.143 不知不覺走進星巴克 — 咖啡店的科技策略
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